Dishin’ Out The Scoop - Industry Information
John’s Interesting Catering Finds at the National Restaurant Show
The National Restaurant Show is always a great excuse for restaurants and caterers of all sizes to visit the windy city of Chicago, IL. This year was no exception.
Read MoreBetter Marketing Strategies for Catering Part 2: How to Craft a Marketing Message that Resonates
Some people make marketing and messaging sound easy. Just tell a story. Keep it short—less is more. Show them, don’t tell them. Put yourself in your clients’ shoes. What’s keeping them up at night—and what solutions do you offer them? That’s all well and good, but how do you choose your words? How do you …
Read MoreBetter Marketing Strategies for Catering Part 1: How Will You Talk to Your Audience (and keep their attention)?
Once you’ve found the right audience for your catering company, as we talked about in the last Total Party Planner blog, how will you talk to your audience and keep their attention? How will you distinguish yourself—and then get potential clients to remember you AND call you too? The answer: with distinct messaging that strikes …
Read MoreThe 2 Biggest Marketing Mistakes Caterers Can Make (and how they’ll mess up every business decision you make)
Two of the biggest marketing mistakes caterers can make that will also mess up every business decision you make have to do with your audience.
Read MoreCatering Staff Doing The Right Things Right
Do you have the right people doing the right things right in your catering business?
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