Dishin’ Out The Scoop

The Jetbow Sandwich and Your Catering Menu

With Tim Tebow joining as the Jets new quarterback, the famous Carnegie Deli in New York announced last week that they are naming a new sandwich after Tim Tebow – the ‘Jetbow.’ You could call it a PR stunt – a great way to gain exposure for the deli while capitalizing on some national news that is a big deal locally in the NY area. But naming items on the menu to endear a restaurant or catering business to the area where they are located is not new.

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