The Total Party Planning Blog

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SEO for Caterers

Molly McCormick | May 13, 2018

Search Engine Optimization, or SEO for short, is a process used to get greater online visibility, more website traffic, better and more consistent conversions, and ultimately, more business through organic search engine rankings. It is becoming increasingly important for caterers to rank well in search engines, as consumers are more distrusting of advertising, and ad…

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Client Spotlight: Impressions Catering

Molly McCormick | May 9, 2018

Impressions Catering and Events, based in Cleveland, Tennessee, is a full-service catering and events company founded by Greg Hicks. Greg is truly a master of his craft; not only are his events beautiful and unique, but his team operates like a well-oiled machine. In fact, the Impressions Catering team is so efficient, we often send…

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Fun things to do in Chicago this May

Molly McCormick | May 7, 2018

The countdown has officially begun! The National Restaurant Association (NRA) Show is right around the corner, and we are so excited to see everyone. The show takes place May 19-22 in Chicago, and it’s going to be a wonderful event. If you haven’t registered yet you still have time! Chicago is an incredible city with…

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Catering Do’s and Don’ts to Get More Bookings

Molly McCormick | April 2, 2018

Did you know many of us here at Total Party Planner have worked in the catering industry? Yep, our team knows where you’re coming from because we’ve been there! We also have a number of employees who have been on the other side of the prep counter, hiring caterers for their weddings or events. I…

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Our Favorite Moments From Catersource 2018

Molly McCormick | March 12, 2018

Check out our favorite moments from Catersource 2018! Catersource 2018 was such a blast, it’s hard to pick a favorite moment! I absolutely loved meeting our clients and connecting with new people! But, if I have to pick a favorite moment I’d have to choose CaterSlam! It was so fun and entertaining and brought back…

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2018 Wedding Trends Every Caterer Needs to Know

Molly McCormick | March 2, 2018

From the decor to the drinks, we’re seeing the unique touches that take weddings from “standard” celebrations and turn them into a personalized experience. Every year Pinterest reports on the trends with the highest search volume. These are the biggest food and drink trends caterers need to know for 2018! A Bigger Bash How often…

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Client Spotlight: Chef Jeff Catering

Molly McCormick | February 14, 2018

Jeff Riley is the Owner and Executive Chef of Chef Jeff Catering. Jeff started his culinary career as the head chef at a high-end restaurant and catering small jobs on the side. He loved providing a high-end experience at an affordable price, so Jeff decided to go into business for himself. It was about 14 years…

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How Caterers Can Maximize ROI at Wedding Shows

Molly McCormick | January 17, 2018

Wedding shows can be a great source of business for caterers, or a huge waste of money. Learn how to maximize your return on investment during engagement season, and start filling your calendar now! Come Prepared Come to the show with a quick form for couples to complete where you can capture pertinent information including…

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Catering Sales and Marketing Strategies for the New Year

Molly McCormick | January 11, 2018

As we enter into a new year, now is a crucial time to start planning and implementing for a successful New Year. The best marketing strategies are going to give you stable and continuous growth, rather than quick-wins that fade out after a month. Since some of these strategies are more of a slow burn,…

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2018 Drink Trends Every Caterer Should Know

Molly McCormick | November 22, 2017

2017 was the year of the Old Fashioned and Moscow Mule, so what will 2018 bring? With the advent of Instagram and Snapchat, restaurants and caterers have seriously upped their cocktail game to make their drinks as beautiful as they are delicious, and the trend is not slowing down anytime soon. The Healthy Drink “Healthy”…

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