The Total Party Planner Blog

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How Caterers Can Maximize ROI at Wedding Shows

John Cohen | January 17, 2018

Wedding shows can be a great source of business for caterers, or a huge waste of money. Learn how to maximize your return on investment during engagement season, and start filling your calendar now! Come Prepared Come to the show with a quick form for couples to complete where you can capture pertinent information including…

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Catering Sales and Marketing Strategies for the New Year

John Cohen | January 11, 2018

As we enter into a new year, now is a crucial time to start planning and implementing for a successful New Year. The best marketing strategies are going to give you stable and continuous growth, rather than quick-wins that fade out after a month. Since some of these strategies are more of a slow burn,…

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2018 Drink Trends Every Caterer Should Know

John Cohen | November 22, 2017

2017 was the year of the Old Fashioned and Moscow Mule, so what will 2018 bring? With the advent of Instagram and Snapchat, restaurants and caterers have seriously upped their cocktail game to make their drinks as beautiful as they are delicious, and the trend is not slowing down anytime soon. The Healthy Drink “Healthy”…

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6 Unique Thanksgiving Dinner Ideas

John Cohen | November 21, 2017

If you’re a die-hard Thanksgiving traditionalist, you may balk at the idea of new menu items for the holiday. Before you dismiss it completely, take a look at this list of 6 Unique Thanksgiving Dinner ideas. You may just find a new dish that will become a turkey-day staple in your house! Whether you’re hosting…

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Offering Tastings Of Your Catering Menu to Gain New Business

John Cohen | October 11, 2017

A well-crafted tasting is one of the best ways to gain new accounts for your catering business.   Tastings help express your company, food, and other services to your potential clients. This is the time to showcase what sets your catering company apart from your competition. Tastings should be included in your budget as a part…

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Quick Tips to Help Caterers Improve Their Social Media Presence

John Cohen | August 27, 2017

Social media has become a huge, often times free, marketing tool for catering companies. Having a great social media presence will help increase your catering business. It’s also a great place to advertise any public events that showcase your offerings in catering and event planning. Here are 3 tips to help you increase your social media…

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6 Tips for Increasing Catering Referral Business

John Cohen | August 11, 2017

In the catering and events industry, the majority of businesses rely on referral business.  Referrals are a wonderful tool because they come pre-qualified from your trusted clients and business partners. With social media and other apps, people are highly influenced by word of mouth recommendations from family, friends, and other businesses.  Here are a few…

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John’s Interesting Finds for Caterers at the 2017 National Restaurant Show

John Cohen | June 16, 2017

The National Restaurant Show is always a great excuse for restaurants and caterers of all sizes to visit the windy city of Chicago, IL. This year was no exception.

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How to Easily Overcome the Summer Slump for Caterers

John Cohen | June 8, 2017

For most caterers, the summer months bring a significant slowdown in business. Specifically, July, August, and September show a notable drop in business to many caterers, event planners, and suppliers. But the summer slump can be overcome with proactive and outside the box thinking. Here are four tips to help increase your business over the…

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Team TPP visits New Orleans for Catersource 2017

John Cohen | April 11, 2017

The one word to describe Catersource 2017? Magical. New Orleans’ energy was bolder and more frenzied than Las Vegas and there is a je ne sais quoi that can’t be replicated. We left feeling fortunate to meet so many new faces, and reconnect with our clients. For client appreciation, we came armed with red tee…

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