The Total Party Planning Blog

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The Dos of the Dinner Party Chef

John Cohen | July 31, 2015

The dinner party, once reserved for the nation’s wealthy to make business connections, the original social networking, is making a comeback. Only this time, the dinner party is not reserved solely for the wealthy. Many people are getting in on the dinner party train, using it as a reason to get together with long-lost friends…

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The Importance of Building Your Business through Catering and Event Partnerships

John Cohen | July 22, 2015

Customers aren’t the only thing you should be focusing on when it comes to building your business. Customers are important, of course, because they are the ones ordering and eating your food. However, if you really want to give your business a shot in the arm, build your business through catering and event partnerships. Partners…

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Tips for New Caterers

John Cohen | July 17, 2015

Being a new caterer can be hard. Well, not “can be,” it is hard. No matter how much you plan, there are experiences you haven’t had yet which makes it hard to plan for them. We’ve known a lot of new caterers, though, and we’ve heard a lot of new caterer’s stories. Here are a…

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Optimize Your Website for Mobile Use

John Cohen | July 9, 2015

Have you ever been on a website where the font was so small you had to pinch your fingers in and out on your screen to make the font legible? Or have you been to a site where you can actually read the words (yay) but you have to scroll both up and down and…

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Catering for the Fourth of July

John Cohen | July 1, 2015

It’s just a few days until our most patriotic holiday. Let’s give a big shout for the red, white and blue! Fourth of July cookouts can be anything from a high end not-so-casual event to a down-home comfort cookout. Many times these events include food cut into stars and lots of little flags combined with dishes…

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Why Caterers Want Wedding Coordinators

John Cohen | June 25, 2015

Have you ever been prepping for a wedding with your team and suddenly a bridesmaid rolls up to you, frantic, because the bride happened to peak out the suite window and can see none of the tables have been dressed or set? Did she think that was your job? How about standing around after dinner…

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Catering Marketing Mix Check

John Cohen | June 16, 2015

It’s June! Who can believe it? Seems like the year is just flying by, right? June is important for many businesses though, especially catering companies. June kicks off one of the busiest catering seasons of the year – summer wedding season. June is also a good time to do a mid-year review for your catering…

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Google Plus for Catering Businesses: Part 2

John Cohen | June 9, 2015

Now that you’re up to speed on why Google Plus is important and how it can grow your catering business, let’s get you a page! If you missed part one you can view it here. If you are a recently established catering company this will be piece of cake (see what we did there) for…

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What is SEM?

John Cohen | June 2, 2015

Digital Marketing, Social Media Marketing, Search Engine Marketing, aren’t they all the same thing? Well, no not exactly. They all do occur on the internet so they do have that in common. Out of these three marketing terms, we’re going to discuss the importance of catering marketing and tackle Search Engine Marketing (aka SEM) since…

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Google Plus for Catering Businesses: Part 1

John Cohen | May 27, 2015

In the last decade we’ve seen quite the uptick in online social sites. Every time you turn around you’re probably being told which new social media you need to become a part of – Twitter, Facebook, Snapchat, and the list goes on. You’re probably thinking to yourself, “Not another social platform to keep up with….

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