The Total Party Planning Blog

Get the latest catering industry news and information!

Catering for the Fourth of July

John Cohen | July 1, 2015

It’s just a few days until our most patriotic holiday. Let’s give a big shout for the red, white and blue! Fourth of July cookouts can be anything from a high end not-so-casual event to a down-home comfort cookout. Many times these events include food cut into stars and lots of little flags combined with dishes…

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Why Caterers Want Wedding Coordinators

John Cohen | June 25, 2015

Have you ever been prepping for a wedding with your team and suddenly a bridesmaid rolls up to you, frantic, because the bride happened to peak out the suite window and can see none of the tables have been dressed or set? Did she think that was your job? How about standing around after dinner…

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Catering Marketing Mix Check

John Cohen | June 16, 2015

It’s June! Who can believe it? Seems like the year is just flying by, right? June is important for many businesses though, especially catering companies. June kicks off one of the busiest catering seasons of the year – summer wedding season. June is also a good time to do a mid-year review for your catering…

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Google Plus for Catering Businesses: Part 2

John Cohen | June 9, 2015

Now that you’re up to speed on why Google Plus is important and how it can grow your catering business, let’s get you a page! If you missed part one you can view it here. If you are a recently established catering company this will be piece of cake (see what we did there) for…

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What is SEM?

John Cohen | June 2, 2015

Digital Marketing, Social Media Marketing, Search Engine Marketing, aren’t they all the same thing? Well, no not exactly. They all do occur on the internet so they do have that in common. Out of these three marketing terms, we’re going to discuss the importance of catering marketing and tackle Search Engine Marketing (aka SEM) since…

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Google Plus for Catering Businesses: Part 1

John Cohen | May 27, 2015

In the last decade we’ve seen quite the uptick in online social sites. Every time you turn around you’re probably being told which new social media you need to become a part of – Twitter, Facebook, Snapchat, and the list goes on. You’re probably thinking to yourself, “Not another social platform to keep up with….

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Dodging Weather Disaster at Catered Events

John Cohen | May 20, 2015

Happy wedding day bride-to-be! It’s a gorgeous, sunny spring day outside and…wait, no. Oh, no. Is that a rain cloud? Panic swells inside of you (and the bride-to-be.) As the bride (or hopefully the wedding or venue coordinator) is rushing to change the placement of the dance floor, reception, and ceremony, you should be calm…

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Summer Catering Food Trends

John Cohen | May 14, 2015

Summer means one thing, especially in the south, tomato season. Tomatoes are one of the most variety filled vegetables (well, fruits) there are, both in type and ingredient possibilities. You can slice yellow and red cherry tomatoes for a hearty bruschetta, puree heirlooms for a fresh salsa, or dice a mix of tomatoes, onions, and…

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Catering to Kids Part 2: Increase Your Market Share through Children’s Parties

John Cohen | May 8, 2015

You can increase your market share through children’s parties. Catering to kids essentially lets you make money while you’re marketing yourself to future clients. Here’s the “why” and the “how”. Why you should be catering to kids 1. Follow the trends The trends are clear. Celebrities are throwing elaborate catered parties for their kids –…

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Catering Cinco de Mayo Celebrations

John Cohen | April 30, 2015

Cinco de Mayo, a celebration beloved by both Mexico and America, is only a few days away. Quick history lesson: Cinco de Mayo is the celebration of the Mexican Army’s victory over the French in the Battle of Puebla on May 5th. This day now serves as a day of pride for some areas of…

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