Some people make marketing and messaging sound easy: Just tell a story. Keep it short—less is more. Show them, don’t tell them. Put yourself in your clients’ shoes. You’ve heard it all before. But when it’s time to actually sit down and craft a catering marketing strategy and messaging for your catering business, how do you choose the right words?
That’s what we’re going to explore—the practical, behind-the-scenes work of crafting a marketing message that truly resonates with your catering clients. And we’ll show you how tools like catering software and event management software can support not only your operations—but your brand voice too.
The Power of a Story—And Where Catering Tech Fits In
Let’s start with the obvious: everyone loves a good story. It’s why client testimonials (especially video ones) are so effective. The right story, shared through your website or even directly from your mobile catering tools, can feel like a personal recommendation to a new customer.
Catering software helps you collect these wins. Notes from clients, service reviews, and event recaps can be organized and pulled into your marketing plan. With the right system in place, the data from your events becomes a storytelling engine.
Why Shorter is (Almost) Always Better
Yes—brevity is your best friend. Your marketing message needs to be tight and impactful. Think of your pitch like your event proposals inside your event management software: tailored, clear, and direct.
And just like you wouldn’t overload a proposal with fluff, you shouldn’t crowd your messaging with it either.
Show—Don’t Just Tell
This classic advice is especially relevant in the catering world. You’re in a visual and sensory industry. Use your branding tools and media (hello, mobile gallery integration in your catering software!) to showcase your events, your style, and the feeling you create.
A simple example: In our blog “Better Marketing Strategies for Catering Part 1,” we took a wordy, generic phrase…
“We’re the best catering company for weddings and large corporate affairs, with flexible food options for every location and special needs diets.”
…and edited it down to a clean, powerful tagline:
The food you want, the service you need.
What did it take to get there? Wordplay. A lot of editing. And always keeping customer priorities in mind. We asked: What do clients really want to know? Then we leaned into what makes our message more relevant—and more memorable.
Let Your Software Help Define the Message
Catering and event management software isn’t just for schedules and shopping lists—it can inform your messaging too. Your software gives you insight into:
- What services clients request most often
- Which menu items are your most popular
- Where bottlenecks occur that your team handles smoothly
- Which staff get the best feedback
These are the building blocks of your brand promise. Use that insight to craft messaging that mirrors the real, everyday excellence your team delivers.
If You Remember One Thing…
Marketing isn’t magic—it’s refinement of your catering marketing strategy. You edit, refine, and simplify until your message clicks. And with modern catering software by your side, you can base your messaging on real data, real reviews, and real results.
And if the right words still aren’t landing? That’s okay too. Recognizing when something isn’t working is the first step toward fixing it. Whether that means going back to the drawing board or working with a copywriter, you’ve got options.
With the right mindset—and the right tools—you can craft a message that attracts the clients you want and clearly communicates the experience you deliver.
