Turn Summer Events Into Repeat Fall Clients with Catering Software
As summer events come to a close, it may seem like the season is ending. However, in catering, the best opportunities are just starting. With the right client retention plan and catering software, you can turn summer jobs into long-term, repeat business.
Use the End of Summer to Build Relationships
The end of the summer season is a great time to reflect on wins and strengthen client relationships. With smart follow-up, seasonal marketing, and your catering software, you can fill your fall calendar quickly and easily.
Here’s how to do it.
End the Event Strong
Client follow-up actually starts before the event ends. Leave a lasting impression that’s supported by the tracking tools in your catering software:
- Thank your client in person before leaving
- Leave a small branded thank-you gift or handwritten note
- Offer a quick post-event debrief if appropriate
These kind gestures, noted in your catering CRM, can help clients feel valued and more likely to book again.
Follow Up Within 72 Hours
Timely follow-up is essential, and your catering software makes it easier than ever to automate and personalize outreach. Within 2–3 days:
- Send a thank-you email
- Ask for a testimonial (include a direct link or form!)
- Offer a booking incentive for fall events, like a discount, bonus item, or early access to popular dates
Example subject line:
“Let’s Make the Magic Happen Again This Fall 🍂”
Pro tip: Use your catering software to segment clients and schedule these follow-ups automatically.
Plant the Seed for Fall Bookings
You know the client’s event style, budget, and preferences from your catering software. You can now suggest some fall ideas.
“We’d love to help you plan your fall mixer or year-end celebration. Let’s secure your date now so you get top choice!”
Attach a fall menu preview or a seasonal package flyer from your catering software’s template library. This will make rebooking easy.
Share and Tag on Social (Strategically)
Photos and videos from summer events are gold for social proof. But don’t just post—use your catering software to help track which clients you’ve spotlighted and when. Be sure to:
- Tag clients and venues (with permission)
- Send clients a few standout photos for their own use
- Mention the event in a warm, engaging caption
This strengthens your relationship and expands your visibility through referrals and reposts.
Stay Top-of-Mind With Seasonal Marketing
Catering software makes it easy to launch fall marketing campaigns that target past clients. Ideas to include:
- Fall menu teasers or tastings
- Holiday booking deadlines
- Recaps and testimonials from successful summer events
Automated email campaigns and social content planners can help you stay connected with your audience easily. These tools are often part of catering software.
Retention Is the Real ROI
The end of summer isn’t the end of the season, it’s the beginning of lasting client relationships. With a good follow-up plan and catering software, caterers can change one-time events into lasting partnerships.
Caterers build relationships. Nurture them well, and your catering software becomes more than a tool, it becomes your client loyalty engine.
Want more growth tips and tools?
Check out more of our blog posts on catering software best practices!
