The Total Party Planning Blog

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The Jetbow Sandwich and Your Catering Menu

John Cohen | April 10, 2012

With Tim Tebow joining as the Jets new quarterback, the famous Carnegie Deli in New York announced last week that they are naming a new sandwich after Tim Tebow – the ‘Jetbow.’ You could call it a PR stunt – a great way to gain exposure for the deli while capitalizing on some national news that is a big deal locally in the NY area. But naming items on the menu to endear a restaurant or catering business to the area where they are located is not new.

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Large vs. Small Event Catering

John Cohen | April 3, 2012

After reading Mike Roman’s blog last week where he stated “often a party for 45 can have more problems than an event of 450,” it got me thinking about how true that statement really is. How many times have you been hired to cater a smaller event that had so many obstacles that it took up more time than your larger events?

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How Are Clients Finding You?

John Cohen | March 19, 2012

There are directories out there whose sole purpose is to put your business in front of people looking for caterers. The benefits of partnering with a service like this are a) it’s a secondary way to get found, other than your own website, and b) if you don’t have the time or knowledge to get your website fully optimized for search engines to find you, you can let these sites essentially do it for you. They know how to get found and they can help funnel the traffic to you. Here are just a few to get you started.

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Are You Ready For Wedding Season?

John Cohen | March 12, 2012

According to, weddings are a $60 billion a year industry. Are you ready to get your fair share of it? The average wedding rings up at about $26,500 and the reception/food typically accounts for about one-third of that. This means catering weddings is big business.

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Three Cool New Restaurant Technologies

John Cohen | March 6, 2012

Technology has definitely infiltrated every aspect of our lives. With new products and services joining the market on a daily basis sometimes it’s hard to keep up, and the restaurant industry is no exception. Many of you were at Catersource last week and may have seen some new technologies on the trade show floor. I was curious to see what some of the newer technologies were and did some research. Read on for a few articles I found on the topic.

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In The Catering Kitchen with Post Exchange Catering

John Cohen | February 16, 2012

Recently our client, Rick Leigh, President of Post Exchange Catering sat down and provided some great insight into the workings of a seasoned, catering business in Atlanta, GA. Read on for some info and tips!

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Catersource Conference & Tradeshow 2012

John Cohen | January 30, 2012

Catering is hard enough when you try to travel the difficult road alone. So why not share your thoughts, struggles, ideas, with over six thousand of your peers from all over the country

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Catering A New Year, A Fresh Look

John Cohen | January 16, 2012

The start of a new year always offers a chance to examine the year we finished and look ahead at how we can make this year an even better one.

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Contact Management for Catering

John Cohen | January 9, 2012

Everyone knows that staying in touch with your current customers and reaching out to new customers is important to help your business grow.

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Catering the Blockbusters

John Cohen | November 21, 2011

Every time we went to the movies, no matter what the film was, my parents made my brother and I sit through the entire credit list at the end of the movie.

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