Quick Tips to Help Caterers Improve Their Social Media Presence
Social media has become a huge, often times free, marketing tool for catering companies. Having a great social media presence will help increase your catering business. It’s also a great place to advertise any public events that showcase your offerings in catering and event planning. Here are 3 tips to help you increase your social media presence.
Set SMART Goals
Setting goals and objectives is the first step you should take when trying to improve your presence on social media. Start by setting SMART goals. SMART goals are s-Specific, M-measurable, A-achievable, R-relevant, and T-time-bound. A good example of a smart goal would be to increase the number of Facebook followers by 25% at the end of the 4th quarter.
- Specific – Facebook is the social channel; the number of followers is the metric
- Measurable – The increase in followers can be determined through Facebook business page insight tools
- Achievable – you are giving yourself an entire quarter to grow your followers, you are not trying to get 10,000 followers in the course of a few days
- Relevant – the goal will increase the amount of people that will see your relevant content posted on your business page and gaining you new business.
- Time-Bound – The goal must be achieved by the end of Q4.
Make Sure Clients Can Find You
With so many business on every social media platform, you have to be sure that your potential and current catering clients can find you. This is especially important if you have a common business name. Make sure you have a recognizable profile picture across all internet platforms and keep the photo consistent throughout all profiles (and when you update the picture, update it everywhere). You could use a headshot or company logo. Company logos are a must for larger companies. Try to stay away from using pictures of food, flowers, or whatever your specialty may be, save those photos for sharing with your followers. The right profile picture should immediately tell them they are in the right place.
Review your business profiles on all platforms: Facebook, Instagram, Pinterest, Twitter, LinkedIn, and Google+ – even if you don’t have a business page set up for all of these, go ahead and set one up right away, you can always work on it later. Update and check that the business name, address, email, and phone numbers are correct along with links to your website(s). Take a few minutes every day to make sure you are following creative partners, catering vendors, friends, and anyone else you love; like, comment, and follow them, especially if they are following you. Make sure to respond to follower’s comments and concerns in a timely manner. Post something relevant to your business and/or industry at least once a day – if you feel you don’t have time for this, there are many platforms that can auto post for you such as Hootsuite and Cinchshare, use an hour or two in the evening or weekend to set up your posts for the week – but just remember to still check in with the page at least once a day to respond to customers, followers, and interests.