The Total Party Planning Blog

Get the latest catering industry news and information!

Pieces of the Marketing Puzzle: Choosing the Best Ways to Advertise Your Catering Company

John Cohen | September 16, 2015

The good news: There are so many great ways to advertise your catering company these days! (Thanks, Internet!) Bad news: There are so many ways to advertise your catering company these days – how do you choose? Here’s an easy guide to help you sort through the pieces of the marketing puzzle so you can…

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Want New Business? Make Each Client Your Wingman.

John Cohen | September 10, 2015

Everyone knows how dating works. You see someone you like, and you ask your friends, “Do you know that person? How do you know them? What do you know about them? Will you mention me?” Any kind of information can make it easier to approach that person and increase your chances of success, right? That’s…

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2 Core Principles of Catering: Surprise, Delight, Satisfy – and Make It Easy to Eat

John Cohen | September 3, 2015

Almost every fun, surprising, and successful food trend you can find can be traced back to these 2 core principles of catering: surprise, delight, satisfy – and make it easy to eat. What that boils down to is: 1. Think ahead to what people will truly enjoy (versus feeling boxed in by what tradition dictates…

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3 Questions Caterers Have for Other Caterers

John Cohen | August 25, 2015

Have you ever been in a situation that makes you think to yourself, “I wonder how other caterers would handle this?” You’re not alone. We’ve got 3 questions caterers have for other caterers, along with solutions we recommend based on best practices in catering and business. Giving out your cell phone number Ever thought about…

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4 Surprising Things about Total Party Planner Catering Software

John Cohen | August 17, 2015

Supporting you and your business is what Total Party Planner is all about. That’s why we rarely talk about ourselves or our software in this blog (even though we’re really proud of TPP and what our clients accomplish with it every day)! We use this blog to focus on things that will help you build…

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Fall Food Catering Trends 2015: What’s got staying power and what will wow your clients

John Cohen | August 4, 2015

If you’re a smart caterer (and signs seem to indicate that you are), then you’re probably reading up on catering industry news and thinking ahead to the next season. So, while mere mortals are soaking up those last few rays by the pool before having to buy school supplies, most small business owners like you…

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The Dos of the Dinner Party Chef

John Cohen | July 31, 2015

The dinner party, once reserved for the nation’s wealthy to make business connections, the original social networking, is making a comeback. Only this time, the dinner party is not reserved solely for the wealthy. Many people are getting in on the dinner party train, using it as a reason to get together with long-lost friends…

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The Importance of Building Your Business through Catering and Event Partnerships

John Cohen | July 22, 2015

Customers aren’t the only thing you should be focusing on when it comes to building your business. Customers are important, of course, because they are the ones ordering and eating your food. However, if you really want to give your business a shot in the arm, build your business through catering and event partnerships. Partners…

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Tips for New Caterers

John Cohen | July 17, 2015

Being a new caterer can be hard. Well, not “can be,” it is hard. No matter how much you plan, there are experiences you haven’t had yet which makes it hard to plan for them. We’ve known a lot of new caterers, though, and we’ve heard a lot of new caterer’s stories. Here are a…

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Optimize Your Website for Mobile Use

John Cohen | July 9, 2015

Have you ever been on a website where the font was so small you had to pinch your fingers in and out on your screen to make the font legible? Or have you been to a site where you can actually read the words (yay) but you have to scroll both up and down and…

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