The Total Party Planning Blog

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What’s on Your Delivery Menu: Determining Which Services to Provide

John Cohen | December 7, 2016

We’re not talking about takeout here. This delivery is more about your services, less about food showing up at someone’s door. The decision of what services you can and should deliver to your clients is a strategic business choice. Your focus as a caterer is of course the food, but catering can be so much…

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Connecting with Your Catering Clients

John Cohen | November 18, 2016

In September we talked about The Right Fit, determining who was the right client for you. Now, we want to talk about how to attract customers and connect with those clients. You’ve already done the hard part, figuring out who to talk to. Many businesses, catering and event planning related or not, struggle the most with determining who…

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You’re Worth It! Explaining the Cost of Your Catering Services

John Cohen | November 2, 2016

What is the biggest objection you hear from potential clients? We’re going to go out on a not so big limb and say the cost of your catering services is the thing you get the most challenging feedback about. You put a lot of time, energy, and consideration into every aspect of your business, including your…

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Let’s Go! Total Party Planner Mobile App

John Cohen | October 14, 2016

There is a saying for people who daydream. They’re said to have their “head in the clouds.” Well, the clouds aren’t such a bad place to be if you are a business owner on the go. Since cloud computing was introduced, businesses have been soaring with making themselves mobile. If you’re not as familiar with…

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Connecting Locally: Which networking groups are right for you?

John Cohen | October 7, 2016

As a business owner you likely get offers to join various networking groups every month. It’s easy to feel overwhelmed by all the offers to join everything from your local Chamber of Commerce to a wedding network to a caterers only group, but don’t take these offers for granted. These events give you the opportunity…

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The Right Fit: Determining if Potential Clients Are Right for You

John Cohen | September 22, 2016

As we kick into high gear for wedding and gala season we know many of you will be running off to a grand event, or two, this weekend. Some of you may be loving all the new business you’ve been getting and a few of you may be starting to feel a little overwhelmed, wondering…

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Nonprofit Event Catering

John Cohen | August 23, 2016

As we move out of wedding season, another season will soon be sweeping in: gala season. Fall is the time of year when nonprofits kick back into action and the gala invitations start fluttering into our mailboxes. If you’ve ever been on a fundraising committee, you know the goal is to keep costs down so…

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The Power of Social Media for Caterers

John Cohen | August 15, 2016

Pop quiz: What is the business tool as old as business itself? If you said “referrals,” you’re right! The best business tool has always been referrals from past clients and this is still true today. Past clients are always your best resource for gaining new clients. Instagram, Facebook, and Google Plus have made past client…

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The Importance of Customer Service for Caterers

Paige Brown | July 14, 2016

Customers are the backbone of every company. Without them, there would be no success. No employees, and potentially a discontinued product. With this being said, we strive to make our customers feel treated as the highest priority! It’s our job to listen to them, learn about their likes and dislikes, and make them feel like…

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The Cruise Ship Galley – Feeding the Thousands

John Cohen | June 22, 2016

When it comes to preparing breakfast, lunch, and dinner for 4,248 people every single day (day after day) you better know what you’re doing. It almost seems unfathomable from the outside looking in that it can be done. I always had a curiosity of HOW a cruise ship kitchen crew could feed that many people so…

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