The Total Party Planning Blog

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3 Easy Ways to Increase Business Value with Snapchat

April McIntosh | February 2, 2017

We now live in a world ruled by social media and as businesses we’re constantly trying to keep up with the latest trend and new social apps to connect with our audience. Today, we’ll tell you how to use Snapchat, the newest social app adopted into the business world, to touch base with your target…

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New Year’s Reflections for Your Catering Business

John Cohen | December 28, 2016

It’s the last few days before the new year begins. Everywhere you look right now you see articles on how to better yourself or hear hosts on the Today Show tell you how to re-center yourself and achieve your goals for 2017. While most people talk about re-centering and bettering themselves as individuals, it is…

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What’s on Your Delivery Menu: Determining Which Services to Provide

John Cohen | December 7, 2016

We’re not talking about takeout here. This delivery is more about your services, less about food showing up at someone’s door. The decision of what services you can and should deliver to your clients is a strategic business choice. Your focus as a caterer is of course the food, but catering can be so much…

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Connecting with Your Catering Clients

John Cohen | November 18, 2016

In September we talked about The Right Fit, determining who was the right client for you. Now, we want to talk about how to attract customers and connect with those clients. You’ve already done the hard part, figuring out who to talk to. Many businesses, catering and event planning related or not, struggle the most with determining who…

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You’re Worth It! Explaining the Cost of Your Catering Services

John Cohen | November 2, 2016

What is the biggest objection you hear from potential clients? We’re going to go out on a not so big limb and say the cost of your catering services is the thing you get the most challenging feedback about. You put a lot of time, energy, and consideration into every aspect of your business, including your…

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Let’s Go! Total Party Planner Mobile App

John Cohen | October 14, 2016

There is a saying for people who daydream. They’re said to have their “head in the clouds.” Well, the clouds aren’t such a bad place to be if you are a business owner on the go. Since cloud computing was introduced, businesses have been soaring with making themselves mobile. If you’re not as familiar with…

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Connecting Locally: Which networking groups are right for you

John Cohen | October 7, 2016

As a business owner you likely get offers to join various networking groups every month. It’s easy to feel overwhelmed by all the offers to join everything from your local Chamber of Commerce to a wedding network to a caterers only group, but don’t take these offers for granted. These events give you the opportunity…

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The Right Fit: Determining if Potential Clients Are Right for You

John Cohen | September 22, 2016

As we kick into high gear for wedding and gala season we know many of you will be running off to a grand event, or two, this weekend. Some of you may be loving all the new business you’ve been getting and a few of you may be starting to feel a little overwhelmed, wondering…

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Nonprofit Event Catering

John Cohen | August 23, 2016

As we move out of wedding season, another season will soon be sweeping in: gala season. Fall is the time of year when nonprofits kick back into action and the gala invitations start fluttering into our mailboxes. If you’ve ever been on a fundraising committee, you know the goal is to keep costs down so…

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The Power of Social Media for Caterers

John Cohen | August 15, 2016

Pop quiz: What is the business tool as old as business itself? If you said “referrals,” you’re right! The best business tool has always been referrals from past clients and this is still true today. Past clients are always your best resource for gaining new clients. Instagram, Facebook, and Google Plus have made past client…

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Latest from the Blog

  • 3 Easy Ways to Increase Business Value with Snapchat

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  • New Year’s Reflections for Your Catering Business

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  • What’s on Your Delivery Menu: Determining Which Services to Provide

    Read More